Best Online Marketing Tools of 2023

by Matt Zimmerman

Updated August 13, 2023

Best Online Marketing Tools

The list below contains my favorite online marketing tools. I use many of them myself on my own websites. Note that some of the links below are affiliate links.

Best ZimmWriter Third-Party Addons

Bulk Importer for ZimmWriter is a WordPress plugin that allows you to, well, bulk import your ZimmWriter files, into WordPress. It has Stable Diffusion image generation, auto scheduling for dripping content, auto importing of meta descriptions, advanced image generation, and much more!

You can also bulk import ZimmWriter files using Google sheets. It's jam packed with features like image generation, interlinking, categories, tags, SEO, and lots more! It does require some more technical knowledge on your behalf to set everything up, but it works great when configured.

Best SEO Courses

The Authority Site System by AuthorityHacker is the premier course for creating an authority site from the ground up. It navigates you through every phase - from choosing your niche, constructing your site, creating content, to building links.

Casey's ZimmWriter Course

Unlock the secrets to insightful and engaging copywriting with Casey's ZimmWriter course. Dive into the world of AI-driven content creation and understand how ZimmWriter can revolutionize your writing, boost keyword optimization, and work towards skyrocketing your engagement rates.

Best SEO Tools


Semrush is my #1 SEO keyword research tool. Use it to find hidden long-tail keywords with low competition, keyword gaps that your competition hasn't found yet, and even reverse engineer existing websites to steal their ideas. Needless to say, I'm a fan and pay monthly for a subscription. As the moment, Semrush even offers a 7-day trial.


Take those fancy keywords you've gathered from Semrush and feed them to Frase. Frase crawls the top 20 results on Google's SERP, dishing out all sorts of juicy data on how to craft your article, and which long-tail keywords to sprinkle in for a higher ranking. The icing on the cake? It's packed with some seriously smart AI and pairs perfectly with ZimmWriter.

Best Hosting

Siteground Web Hosting

SiteGround is absolutely nailing it in the shared hosting game. It's cheaper than dedicated hosting, yet miles ahead of any other shared web host out there. I've got a bunch of my own websites running on SiteGround, so trust me when I say they're the best for shared hosting.

Cloudways is the next best step up from shared hosting. It gives you all the speed, power, and flexibility that comes from dedicated hosting but with the customer support of managed hosting. The best part is that it won't break your budget and it's infinitely scalable.

Best WordPress Plugins

LuckyWP Table of Contents is a free table of contents plugin that I use on almost all of my sites. It's very lightweight and has many customization options. Just install the plugin, adjust the settings, and BOOM, all your posts now have an interactive table of contents.

The biggest pain when making an affiliate site is the homepage, archive, and search page. PostX solves this problem. It's a pure Gutenberg solution and allows you to create all of those elements dynamically and with a few simple clicks of your mouse. It's beautiful.

FluentForms is the best form plugin on the market. Unlike other WP form plugins, it doesn't charge you based on impressions or submissions. Unlimited baby! Includes a drag-and-drop builder, premade templates, quiz modules, conversational forms, multi-step forms, conditional logic, etc. It's the only form plugin I use on my sites.

Ninja Tables is the only table plugin on use on my websites. Where do I begin... Fluent Forms integration, charts, drag-drop builder, dynamic tables, auto-sync with Google Sheets, WooCommerce product tables, conditional formatting, unlimited data, formulas, etc. Ninja Tables even has a lifetime deal available at the moment!

WP Social Ninja brings your social media feeds onto your website. Easily keep your website update with your latest Google My Business reviews, Facebook feed, YouTube videos, Twitter (X) feed, IG Feed, and more. It even includes a Messenger, WhatsApp, and Telegram chat widget right on your website. I don't use this on every website, but when I need my social feeds pulled onto my site, this is my number one plugin.

I send all RankingTactics and ZimmWriter emails via FluentCRM and spend pennies a month. Yes, setup is slightly more complicated than a SAAS solution, but their FB group is A+. Unlimited contacts, unlimited emails, drag-and-drop builder, automations, integrations, campaigns, etc. You name it, FluentCRM can probably do it. Forget paying $1,000/mo for a SAAS CRM. Do yourself a favor and get FluentCRM.

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